You Cannot Outsource Marketing

I am often asked: can you do the marketing for me?

original photo by pshutterbug

No, I can't.

There is no way you can outsource your marketing to anyone. At least not in the way that I feel marketing should be done.

For example: you can get a babysitter for your child, but can you outsource being a parent?

Same here - there is only one person who really cares about your business, and that is YOU.

In order to succeed you need to know:

• marketing is not the same as search engine optimization;
• marketing is not having a website;
• marketing is not advertising;
• marketing is not the many other things that people tend to believe it is.

Marketing is a STRATEGY. Only you can decide how you are going to design your products and services, build your brand and reach the right audience. That is your true plan - the blue print for your business.

You can seek advise, you can outsource most of the individual tasks to certain professionals and have them do some of the heavy lifting for you, but never let anybody decide what should you do with Your Business.