Should I care about page titles?

Oh yeah. Your really should.

It is not really a marketing tip, but since we are talking about selling jewelry online we should make sure that we do optimize our product web pages for search engines like Google.

For those who are not familiar with what is a page title - it's a text, which you will see at the very top of your browser window when looking at a web page. Inside of the html you will see something like this: <title>My Page Title Here</title>.

The same text Google searchers will see when they will try to find your products. Try this search for yourself jasper bracelet. As you can see in the Google search results it is a really good idea to have for your page with jasper bracelets a title like this: "Jasper Bracelets | Your Site Name Here". Not diving into search engine optimization details too much (btw: let me know if you want me to), you should have a title which is very relevant to the page content and which is really easy to catch while eye-scanning search engine results. Thus you can improve your Google ranking for the page because it will be very easy for Google to find out what is the page about. Remember - title of your page is one of, if not, the most important thing, that can give you a huge improvement in search engine ranking.

I know that all of you spend a great deal of time making sure that you have best possible pictures for you products and of course that is really important. But search engines like Google cannot see how wonderful your photos are. It is absolutely required for you to follow certain rules if you expect Google to send you new clients.

An ideal title should have keywords that describe that particular page best and it should be 70 characters or less. Title longer then 70 characters will be cropped by Google and will look less catchy in the search results. Try to start from the phrase that explains what is on the page and you may add name of your site at the end. "Black Onyx and Moonstone Pendant | Creative Jewelry Designs" may be a good example.

And remember that usually more then 90% of people will not buy at the first visit on a new website. Analyzing sites at handmade jewelry directory I see that majority hope that visitors will come and buy. It is not that simple. Consider having a newsletter subscription. Let your existing customers know about new things regularly, so, that they will have a chance to get back to you and enjoy your products.