Don't you trust your techie friend?

"I trust everyone. But I don't trust the evil in them".

I do not remember the name of the movie where I heard it for the first time but it is very true. Of course I believe that you should trust your friends and that is why we call them so and we expect them to help us out when we are in need. The thing is that not every advice, even one meant for good, is what will make your business better. Why did I say "techie friend"? Well, because I know from experience that techie friends are special. I myself have fallen into that trap.

original photo by David Cornejo
Let us say, for example, that you found a special niche for some extravagant bracelets and came up with several designs. Now you want to put them online to test to see if somebody is interested. You go to that friend of yours who works as a software engineer (or something like that) building sites for an XYZ company and ask "What should I do?" The odds are that you may end up spending a bunch of money and 3 months later you might have an e-commerce website which is able to handle half of the Amazon. You will ask yourself "Do I need all this?" And your techie friend will tell you "Of course. What will you do if you suddenly have a lot of traffic, but that cheap website that you've been asking for simply cannot handle it?" I'd say - party. You'd love to have that kind of trouble - that means that your product works. However, ask yourself should you spend a lot of money and time in advance, while these days you can test your ideas overnight and virtually free? Think about that.