I just finished listening to the audio version of a great book called “Made to Stick: Why Some Ideas Survive and Others Die…” and I feel obligated to share.
You should read it. You simply cannot afford not to.
You know yourself how hard it is to write creative descriptions for your jewelry. Don't you?
Now, be honest: do your descriptions actually sell your items?
What if I tell you that it’s possible to write descriptions for your creations that people cannot forget, those that get stock in their mind and make them talk to their friends about it?
Do you think that it would help your jewelry business to grow? You bet!
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier ...
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