How to Complete Your Marketing Triangle?

original photo by Yui KuboMost of major companies leverage the marketing triangle principle to reinforce brand recognition.

"Marketing Triangle" simply means having your company name (or at least main part of it) to match the name of your website and your phone number.

For example a company called "Best Buy Co., Inc." has a website bestbuy.com and a phone number 1-888-BEST BUY. The same way, a company called IBM has a website ibm.com and we aren't surprised to see 1-800-IBM-4YOU as their phone number for general inquiries.

For a long time vanity numbers were used by big businesses.

That increases:

• the chance that your customers remember you;
• your credibility;
• response rate to your marketing message.

There are several companies providing such service and Ring Central would be a good start to check. For less then $30 a month (in time of writing this article) you can have your own toll-free number, dedicated fax number, phone extensions and much more to impress your customers.

Modern technology made it available and affordable even for small business owners. Now you can have your own toll-free vanity number for a fraction of what it used to be and complete your marketing triangle.